Friday Likes 240

Some playful projects this week with work from Tampa, Santander, and Miami. Fenway Hotel by Spark Fenway Hotel is a small hotel in Dunedin, FL, that first opened in 1925 but unlike other hotels it happened to house a radio station; transmission towers and everything. During the 1960s the building became a college’s campus then exchanged many ownerships, sat vacant for a while, and is now set to reopen soon as a hotel again. The identity, designed by Tampa, FL-based Spark, draws some inspiration from the building’s radio past with a logo that could be interpreted as airwaves going out into the world but also a radio tower. The particular combination of letters in the “FENWAY” name lend themselves well for this style of execution and the word “HOTEL” ancho