Friday Likes 247

From elegant to playful to sizzling typography, we have you covered this week, with work from Queenstown, Hamburg, and Oklahoma City. Waitiri by makebardo­ Waitiri is a new lager beer from Cargo Brewery in Queenstown, New Zealand. The identity and packaging, designed by local firm makebardo (who also designed the identity for Cargo Brewery, featured on Friday Likes 171), is a beautiful combination of elements, starting with the custom wordmark that defies any current trends in logo or craft beer packaging. I would say it’s more of a throwback. The packaging very evidently and proudly sports some New Zealand iconography, like the fern and a stamp with the southern cross. The typography throughout is excellent and the way the elements are rearranged and resized across the different app