Friday Likes 341
A mix of semi-minimalist projects with some bits of flair to them make up this week’s round-up, with work from San Francisco, Seoul, and Mexico City. Lucky Lager by Hatch Lucky Lager is a beer, available in California, that has been resuscitated by Pabst after being off the shelves for more than 50 years. Originally launched in 1934 and available throughout the U.S., Lucky Lager has been relaunched with 100% focus on the Bay Area: Cans will say “Lucky” in one of five languages heard on the streets of San Francisco, including English, Chinese, Spanish, Korean, and Vietnamese. The packaging, designed by local firm, Hatch, comes in an unexpected light tan color that looks pretty cool and is offset by simple, bold, and striking graphics that build on Lucky Lager’s early can designs