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An eclectic, food-themed range of projects this week, with work from Pasig, Mérida, and Yokohama. Pompoms by Serious Studio Pompoms is a small, fast casual restaurant in Manila, Philippines, serving fries. Twice fried. Sometimes thrice fried. The identity, designed by Pasig, Philippines-based Serious Studio, is anything but serious, with a hedgehog logo that has fries instead of spines. It makes no sense and it’s awesome. Paired with a bold 1970s-esque serif, the identity has a fun, rascally look. The paper the fries are served in, with quirky and purposely bad fry puns and illustrations, is the perfect delivery mechanism for what look like pretty damn fly fries. See full project OKANA by vegrande OKANA is a poke bar in Merida, Mexico, with a tech-savvy angle of tablet-based ordering