Friday Likes 314
A little bit of weirdness wedged in between straightforward typography this week, with work from London, Brooklyn, and Graz. Akt by Two Times Elliott Akt is a new brand of unisex deodorant balm created by two theater actors from London’s West End after they decided to do something about the lack of effectiveness of existing deodorants. Their product is completely natural, not tested on animals, and its packaging is plastic-free. The packaging, designed by London-based Two Times Elliott, takes direct inspiration from the old school theater marquees of the West End and their deadpan, utilitarian typography. Typeset in Colophon Foundry’s Transcript, the boxes and tubes have a striking simplicity thanks to a lack of any distractions and some really bold and intense colors — e