Friday Likes 318
An all-packaging, all-America edition of Friday Likes this week, with work from Minneapolis, Los Angeles, and Brooklyn. Odele by Buddy-Buddy Odele is a new line of salon-quality, gender-neutral, hair care products that launched exclusively at Target this January. The packaging, designed by Minneapolis, MN-based Buddy-Buddy, revolves around a lovely, curvy wordmark in a bold, stenciled, high-contrast structure that, even if not the most novel, benefits from a great rhythm thanks to the particular letters in the name that yield a nice combination of round characters and ascenders with strong vertical strokes. Pastel colors seem to be making a bit of a comeback after a small break in the past 2 – 3 years and they look quite nice here as a contrast to the black wordmark, all in a matte f