Friday Likes 376

Some eclectic, fun, and unexpected typographic approaches this week, with work from London, Ho Chi Minh City, and Mexico City. Or Else by Ashley Kinnard Or Else is a brand of sustainable organic cotton underwear with colorful hand-dyed patterns made in London, UK. The identity, designed by local designer Ashley Kinnard, revolves around one of the most unconventional wordmarks (and custom typefaces) I have seen in some time. Built by snapping together a serif “unit” multiple times, there is a little bit of punk, a little bit of death metal, and a little bit of Western in it yet, at its core, it follows a pretty strict geometric construction. I love it and hate it at the same time. I think there is a bit of a disconnect between the logo and the product… like I was expecting some