Goodbye, Beautiful; Hello, Weird Name

It is a sad day in the world of identity design: A day in which we say goodbye to the beautiful, and now defunct, Bank of New York logo and usher in the new Bank of New York Mellon logo. On July 2, 2007, Mellon Bank offically merged with The Bank of New York and on October 1, 2007, the Bank of New York Mellon launched its global brand program — one all the more challenging as both banks have storied histories that include great identities with great legacy.Briefly on the two banks: Founded in 1784 by Alexander Hamilton, The Bank of New York is the oldest bank in America; more here. Mellon Financial Corporation, based in Pittsburgh, Pennsylvania, was founded in 1869 by Thomas Mellon and his sons; and more here. Pre-2005 Bank of New York logo and previous Mellon Bank (Don Ervin, Siegel