It's a Bear Market

From The Department of Most People Won’t Notice (or Care): The NFL’s Chicago Bears have updated their guidelines to designate the bear head mark as the team’s primary logo, succeeding the former primary logo, the “(wishbone) C”. Other than the guideline formality, not much may be actually changing for fans, in particular the team’s helmets and the logo on Soldier Field’s 50-yard line which will keep the secondary “C” mark. For now, at least.