Just Jack
I don’t travel much to the West Coast, so my only face-to-face experience with the fast food chain of Jack in the Box is limited to one tasty burger back in the late 1990s and I remember it was quite satisfying. Despite it being a limited staple on the far-left coast and Texas, Jack in the Box seems to have a very strong brand presence throughout the U.S. with their regularly entertaining TV ads and big-headed Jack. Without much fanfare — nor an update to their web site and much less a press release — Jack in the Box has been slowly updating their restaurants in San Diego, where they are headquartered.As far back as October of last year I received the first tip of Jack in the Box changing from Roberto Comparan in San Diego, alerting us to the new look, and since then peop