New Logo and Identity for Alsa by Interbrand

(Est. 1923) “ALSA is the leading operator in the Spanish sector of passenger transport by road. As an integral operator, it is able to meet the different transportation needs of citizens providing a wide range of regional, national, international, urban, discretionary (coach hire), and tourist services. Additionally, ALSA specializes in the management of bus stations, service areas, and vehicle maintenance areas. Currently, ALSA possesses a modern fleet including 3,465 buses, which transport more than 358 million passengers per year who are served by a competent team of over 9,719 professionals. Alongside its development in Spain, ALSA has carried out an intense process of internationalization, contributing to its presence in most EU countries as well as in the Kingdom of Morocco and