New Logo and Identity for Bellerose by Base Design

Founded in 1989, Bellerose is a family-owned and run Belgian fashion label known for its high-quality, contemporary clothing and accessories for both men and women. Drawing inspiration from the iconic US ‘general store’, Bellerose focuses on timeless designs and exceptional craftsmanship; creating versatile, casual yet sophisticated pieces that are built to last. Recently appointing a new Creative Director, Bellerose wanted to modernise their brand without losing their distinct and iconic heritage. To help outfit Bellerose with a fresh look and feel was the Brussels office of Base Design. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, video'); Array.prototype.forEach.call(videos, function (video) { if (video