New Logo and Identity for Birchbox by Red Antler
Established in 2010, Birchbox is focused on beauty, grooming, and lifestyle products through an online shop, editorial content, and, its most popular feature, a monthly subscription service that delivers targeted product samples in a cute box. Over 400,000 people currently receive Birchboxes around the world, men and women. In June, Birchbox introduced a new identity designed by Brooklyn, NY-based Red Antler. Birchbox is so much more than just the box. We have myriad ways for you to discover. Turning our original box logo on its side to create a diamond represents both a literal and figurative transformation.The diamond in our new logo represents the Birchbox “spark” — that “aha” moment of your experience: finding a new product in our Shop that matches your ex