New Logo and Packaging for Driscoll’s by Pearlfisher

Dating back to the late 1800s, Driscoll’s is a fourth generation, family-owned company producing strawberries, raspberries, blackberries, and blueberries by working with independent farmers. In the U.S., they are the market leader in terms of recognition and volume. Their strawberries are usually double the price than “off-brand” strawberries but they are pretty darn good and when their blackberries are in season they are spectacular. The New York Times published a long piece recently about their business and approach to growing berries to coincide with the introduction of a new look and campaign aimed at getting the attention of the millennial demographic. The new logo and packaging have been designed by Pearlfisher. Welcome to our brand new look, inspired by our joyful