New Logo, Identity, and Packaging for MOJU by Earthling

Established in 2015, MOJU offers nutrition and performance drinks to improve “daily vitality, immunity & gut health”. Available in the UK, MOJU’s products are fresh-pressed straight from the source with no added sugars, preservatives, colors, or flavorings, letting, as they say “nature [do] all the hard work for us, and better than any human in a lab could do” with the core ingredients like ginger, turmeric, mango, raspberry, and apple, among others, providing all the flavor, color, and nutrients required. With a 62% market share in the functional shots category, distribution in top UK retailers, and to coincide with an expanded product offering, MOJU recently introduced a new identity and packaging designed by London, UK-based Earthling. The iconic new identity injects even more