New Logo and Identity for Blacklane by Anomaly

Today, Blacklane rolls out its new global brand platform and identity across the brand’s full ecosystem; from in-car experience and chauffeur uniforms, to the booking platform, comms and hospitality. Central to the new identity is a defining philosophy: Flow. It is a promise that every guest arrives not merely on time, but in the ideal state of mind: rested, focused, and at their absolute best.More than a point of difference from competitors, Flow distills what has always set Blacklane apart – deeply personal service and an obsession with every detail. It is equally a vision for what comes next, a continuous pursuit of innovation and ever more tailored experiences for the guests we serve.Flow has shaped every element of a brand system, built to perform capable of operating seamlessly