New Logo and Identity for Format done In-house

Established in 2010, Format is an online platform for photographers, illustrators, designers, and other creatives that makes it easy to build portfolio websites without writing any code. This week, Format introduced a new identity designed in-house. “Being an inspiring artist is both a noble pursuit and prestigious accomplishment. Our new slogan–Few Can Do What You Do–is about acknowledging this greatness; the greatness of those who have chosen to pursue their dreams by working in a creative industry. We want to empower visual artists, celebrate their uniqueness and help them succeed,” explains CEO Lukas Dryja.To bring this message to life, the company has launched a quirky multilayered campaign that reflects the vast creativity of its community. A tongue-in-cheek v