New logo and Identity for Checkmyfile by Ragged Edge

Checkmyfile is a UK-based personal credit reporting service. Established in 2000, it markets itself as the first and only service in the UK to provide a comprehensive multi-agency credit report. By gathering information from all four leading credit agencies (Experian, Equifax, TransUnion and Crediva), Checkmyfile offers an up-to-date and detailed report on one’s credit history and status. This saves much of the legwork of having to check, identify and correct errors from each credit report individually, all in a paid-for subscription service. In 2024, Checkmyfile worked with London, UK-based Ragged Edge on a new logo and identity. Samples of old identity. The old logo and identity feel very cold and impersonal. Between the dated color combination and the generic photography, the infl