New Logo and Identity for Cohere by Pentagram

Founded in 2019, Cohere is an AI model developer whose focus is specific to NLP (Natural Language Processing). Without getting into too many acronyms, Cohere provides business tools that can, among other things, generate copy, classify information and summarize cataloged libraries. Its user-friendly API (Application Programming Interface) and platform has powered mulitple use case for global companies, including Spotify, BambooHR, and Casetext. Founded by Ivan Zhang, Nick Frosst, and Aidan Gomez, Cohere seems to have formally launched in 2021, and at the same time began collaborating with London, England-based Pentagram Partners (and brothers) Jody Hudson-Powell and Luke Powell to create a new logo, visual identity, and playground environment. I will not feign confidence in talking about w