New Logo and Identity for Covariant by Pentagram

Established in 2017 (originally as Embodied Intelligence), Covariant is a company based in Berkeley, CA, focusing on artificial intelligence. Specifically, building a universal AI to give robots the ability to see, reason, and act on the world around them and, even more specifically, an AI to use with robots in warehouse operations (like sorting, picking, and shelving). Coming out of stealth mode two months ago, Covariant introduced its identity, designed by Pentagram London, UK, partners Luke Powell and Jody Hudson-Powell. A visualization of what kind of robots doing what kind of stuff we are talking about. This groundbreaking technology is reflected in Covariant’s new brand identity. This revolves around the ‘Covariant Flow’, an abstract visualisation that represents th