New Logo and Identity for Dropbox by Collins and Dropbox Brand Studio

Launched in 2007, Dropbox is most well known for being a file-storage and file-sharing web service but, in their words, they are officially a “technology company that builds simple, powerful products for people and businesses.” Most notably, well, the file-storage and file-sharing product that has made it the default web service for such needs, trumping Hightail along the way. Another recent, notable product is Dropbox Paper, a collaborative document editor. Now, Dropbox wants you to think of it as not “only a place to store your files” but a “living workspace where people and ideas come together” — we can keep using it as a place to store files, right? — and yesterday, introduced a new identity designed by New York, NY- and San Francisco, CA