New Logo and Identity for Hullo by Zulu Alpha Kilo

The visual identity was inspired by the natural beauty in Vancouver and Vancouver Island—the deep green of the Salish Sea, the light beige of the sandy beaches, and the nautical orange. “Our brand and vessels are gorgeous, and so meaningful as they tie in so perfectly with our community around us,” says Xander France, Director of Sales & Marketing, Vancouver Island Ferry Company.Zulu Alpha Kilo provided text