New Logo and Identity for K•Swiss done In-house

Established in 1966 by Swiss brothers Art and Ernie Brunner after emigrating to California, K•Swiss is a “heritage American tennis brand” credited with designing the first all-leather tennis shoe fifty years ago, now called the K•Swiss Classic and an icon of both athletic and casual footwear. My guess is a large percentage of us here, particularly those over 30, have worn a pair of K•Swiss shoes at some point or another. After a long period of ubiquity on people’s feet during the 1980s and 90s, the shoe has lost traction in the last few years, posting losses from 2009 to 2012, but under new management and ownership since 2013, the company is looking to make a comeback and earlier this month introduced a revised logo designed in-house. Crest evolution and ne