New Logo and Identity for Little Wolf by Perky Bros

Established in 2016, Little Wolf is a small-batch coffee roastery and café in the coastal town of Ipswich, MA, founded by an accountant who had been roasting his own coffee at home. Named after his dog, River, who looks like a wolf, Little Wolf offers retail and wholesale coffee beans and a brick-and-mortar and mobile coffee shop operation. Little Wolf’s identity was designed by Nashville, TN-based Perky Bros. I’m breaking a couple of my own rules for inclusion on Brand New and for this post as a Reviewed piece: 1) It’s older than one year, having launched at the end of 2016 (but the good people at Perky Bros only recently published the full case study) and 2) it’s a tiny coffee shop in a tiny town, not exactly Starbucks. By the end of the post, though, I’m su