New Logo for Sub-Zero/Wolf by Duffy & Partners

In 1943, Westye F. Bakke built the first freestanding freezer in the basement of his Madison, WI, home. From these modest beginnings, Sub-Zero has become the industry’s most recognized manufacturer of premium built-in home refrigerators. For more than 70 years, Wolf has been synonymous with professional cooking equipment for restaurants and hotels. In March of 2000, the company became part of Sub-Zero and was adapted for the serious in-home cook. Logo detail, shown as lock-up. Corporate logo. Showroom door. Wolf logo on stove. Sub-Zero print ad.