New Logo and Identity for Mercht by Robot Food

Launched last month, Mercht is a new platform for designing, selling, and printing t-shirts (and other wearables) with little to no risk. You set the price, you promote it, and if it sells ten or more, it will go into production. It’s a little like Cotton Bureau but without the curated entry. Mercht comes from the prolific team of Leeds, UK-based Awesome Merchandise, whose identity we reviewed almost a year ago to the date. Mercht’s new identity brings their team back together with Robot Food, who also designed Awesome Merchandise. Robot Food designed the identity using a striking red, yellow and blue colour palette. The new custom logotype flows with a sense of freedom, bringing the ‘print for the people’ ethos to fresh, friendly life. Alongside these sit a new sui