New Logo, Identity, and Packaging for Epicurean by Duffy & Partners

Launched in 2003 and based in Duluth, Minnesota, Epicurean designs, manufactures, and sells premier cutting surfaces and essential utensils for the kitchen from cutting boards to rolling pins to spoons all in an environmentally conscious production cycle and materials. Case in point, Epicurean was started as a way to reuse the excess skating surface material generated during manufacturing from its sister company TrueRide, a custom skate park manufacturer. A new identity and packaging has been designed by Minneapolis, MN-based Duffy & Partners. Bonus: a case study of this project is available on Issuu. A rare look at Duffy & Partners’ famous visual briefs (or mood boards). Sketches. Logo detail. Identity elements. The old logo looked more like a faucet company than anything re