New Logo and Identity for NEMO Science Museum by Studio Dumbar

With roots back to 1923 and numerous name changes that include Museum van den Arbeid (“Museum of Labor”), Nederlands Instituut voor Nijverheid en Techniek (“Dutch Institute of Labor and Technology”), newMetropolis, and Science Center Nemo, the newly renamed NEMO Science Museum is, as its name now clearly implies, a science museum in Amsterdam housed in a Renzo Piano-designed building since 1997. Apart from being a hands-on, interactive museum to learn about science and technology, NEMO has a permanent collection of approximately 17,000 artifacts that “tell the story of humankind and energy in its broadest sense: from the parlograph to the Walkman.” As it goes through a renovation, NEMO has introduced a new identity that ties the museum with the parent or