New Logo and Identity for Ninjas in Pyjamas by Motto

Established in 2000, Ninjas in Pyjamas is one of the oldest — relatively speaking — and most influential esports teams. Based in Sweden, the team made a name for itself in the early days of competition in the multiplayer first-person shooter game Counter-Strike: Global Offensive, which continues to be their bread and butter but they also compete in Rainbow Six, VALORANT, and FIFA, having become 37-time champions across multiple esports titles. In an effort to support change management, ambitious growth goals, and inspire new fans, Ninjas in Pyjamas introduced yesterday a new identity designed by New York, NY-based Motto. NIP engaged Motto to lead its 2021 global rebranding effort to support change management, drive ambitious growth goals, and inspire new fans. The rebrand not only consists