New Logo and Identity for Olympia by SomeOne

Opened in 1886, Olympia is an iconic exhibition, conference, and event venue located in West London that has been host to numerous international trade and consumer exhibitions, conferences, and sporting events over the, quite literally, centuries. From its inaugural event that featured a hippodrome, the venue has hosted everything from The Barnum & Bailey Show to Jimi Hendrix, The Great British Beer Show, and London Fashion Week. Over the years, additional buildings have been annexed to the greater Olympia campus and now Olympia is preparing for a major renovation set to open in 2024 — Heatherwick Studio is the Lead Designer on the project — with the goal of becoming London’s newest creative hub, a destination for art, culture, entertainment, exhibitions, music, education, that will al