New Logo and Identity for Southbank Centre by North

Dating back to 1951 but officially formed in the 1980s, Southbank Centre is a 17-acre site — the UK’s largest arts centre — in London on the South Bank of the Thames. It is home to the Royal Festival Hall, Queen Elizabeth Hall, Purcell Room, and Hayward Gallery, presenting over 5,000 events that encompass art, theatre, dance, classical and contemporary music, and literature and debate, hosting 6.25 million people a year. After almost two years of renovations to three of its key buildings and to coincide with their reopening, Southbank Centre has introduced a new identity designed by London-based North. Through research and discussion it became apparent that the previous identity had proved to be overly complex to apply and that a number of challenges had arisen in identif