New Logo and Identity for Wickside by Society Studios

Wickside is a new seven-acre mixed-use development in Hackney Wick, London, created by developer Sable Capital and branded by Leeds- and London-based agency Society Studios. Located along the Hertford Union Canal and adjacent to the Fish Island neighborhood, the project will bring together 475 residential apartments and over 100,000 square feet of commercial, retail, and creative workspace, alongside 200 acres of new public green space and pedestrian connections. The branding aims to reflect the cultural context of Hackney Wick itself, widely regarded as one of London’s most densely populated creative districts, home to hundreds of artist studios, independent businesses, and cultural venues. Positioned as a “live-work-play” neighborhood for a younger, culturally engaged audience, the Wicks