New Logo and Identity for SCI Ventures by Futurebrand

SCI Ventures briefed FutureBrand to build awareness of the credibility and expertise of the fund, while communicating its mission to invest in new scientific breakthroughs in the treatment of spinal cord injuries. Designed to convey both credibility and accessibility for the brand, the redesign’s main purpose is to appeal to Life Science professional investors and medical professionals, while also speaking to spinal cord injury sufferers, their family and friends. To engage these different audiences, FutureBrand developed a creative concept that communicates the idea of transformative breakthrough.The design’s fresh and modern motion combines thoughtful colour choices and modern design motifs – including soft filtering of abstract areas and rounded shapes with smooth transitions.The brand’