New Logo and Identity for SSU by Snask

Established in 1917, the Sveriges Socialdemokratiska Ungdomsförbund (SSU for short and Swedish Social Democratic Youth League in English) is, as its name implies, an organization comprised of over 10,000 young citizen members supporting Sweden’s Swedish Social Democratic Party. This past September 14, General elections were held in Sweden where said party won after playing the opposition for eight years — a title given to the largest party not in government, as opposed to them being some kind of militia or Anonymous-like org. (Just thought it would be good to clear up that “opposition” moniker). In 2013, Stockholm-based Snask began working with SSU to create a unified identity to gear up for this election. We translated the SSU brand platform into a spanking ne