New Logo and Identity for Wonderbly by Lovework Studio

Established in 2013, Wonderbly is an online publisher that makes personalized books for children. Originally named Lost My Name after its first book, titled The Little Boy or Girl Who Lost Their Name, the company changed its name to Wonderbly in 2007 and their main point of differentiation from other publishers is that each book they write and illustrate can be personalized by changing the character’s name and appearance. Authors, illustrators, and software engineers work together to craft each story and find innovative ways to integrate the personalization. Their books are printed on demand and are ready to ship within 48 hours. Headquartered in London, UK, the company has sold over 8 million books worldwide and in 2021 they won the UK’s Children’s Book Publisher of the Year Award.