New Name, Logo, and Identity for Apostrophe by Character

Established in 2012 (originally as YoDerm), Apostrophe is a telemedicine platform focusing on dermatology, offering online access to board-certified dermatologists that provide prescriptions fulfilled and delivered by the service, helping customers avoid going to a pharmacy to pick them up. Focusing on skin, eyelashes, and hair and working directly with manufacturers to negotiate lower prices, Apostrophe delivers its own line of branded products to the majority of states in the U.S.. With the recent name change, Apostrophe introduced a new identity designed by San Francisco, CA-based Character. Formerly called YoDerm, we renamed the company Apostrophe, a symbol that embodies ownership. The name signifies a company dedicated to providing patients with that feeling that they own their skin c