These Books are brought to you by the Letter M

Established in 1957, Móra Publishing is one of the largest publishers in Hungary, specializing in both classic and contemporary children and youth books by Hungarian and international authors. For many generations of kids, Móra books have been part of their upbringing. Without a traditional logo, Móra has simply been typesetting the company name in the same title typeface as whichever book or series its on. Budapest-based Made by Zwoelf has just finished a new identity for the publisher and a logo that will be emblazoned on 76,000 book covers yearly.The new identity is a strong mark that changes from book cover to book cover, from business card to business card. The idea behind the emblem was to present Mora’s “M” letter as two triangles, with a size