New Logo and Identity for World Lacrosse Sixes by Zag

Zag were tasked with creating a logo and brand identity which not only represented the sport, but also complimented and worked alongside the existing World Lacrosse logo. In addition to this, the Sixes logo needed to be able to adapt its colour scheme to represent the different countries participating. Inspired by the speed of the sport – lacrosse has earned the title ‘the fastest game on two feet’ – Zag created a brand identity which revolves around the electric feel and rapid pace of the sport. Zag crafted the brand identity around the use of two conjoined hexagons. This visual device not only serves the purpose of housing the Sixes logo alongside the World Lacrosse logo, but also echoes the speed of the sport. The hexagons are placed at an angle with linear slices darting ba