New Logo and Packaging for Uglies by Virtual Farm Creative

(Est. 2018) Diffenbach’s Uglies Kettle Chips are a brand of kettle cooked chips made from potatoes that maintain delicious flavor even though they’ve been rejected for cosmetic reasons. The resulting chips have typical kettle-cooked crunch as well as a darker overall color and brown edges. Each 6 oz. Bag effectively offsets a percentage of uneaten food that otherwise ends up crowding landfills. OLD packaging and illustrations. Logo. “Ugly”, the mascot. Packaging, before and after. Packaging. Flavor illustrations. Boxes.