New Logo for D.C. United by Red Peak Group

Established in 1996, D.C. United is an American professional soccer club based in Washington, D.C., and one of the ten original charter clubs of Major League Soccer (MSL). Although not as successful recently, the Black-and-Red (as they are nicknamed), has been one of most winning teams in MLS scoring numerous titles and even competing convincingly in international tournaments, winning the 1998 CONCACAF Champions’ Cup. Last week, the team introduced a new logo with Red Peak Group leading the brand strategy and logo design process, initial design development by Element Advertising, and final version by Peter Horridge Design. (Washington people: commence indignation that no Washington-based creative was involved in 3, 2, 1…) Explanation. Logo detail. New logo introduction. (They