New Logo, Identity, and On-air Look for Eurosport Winter Olympics by DixonBaxi

Broadcasting rights in Europe (except for Russia and France) for the PyeongChang 2018 Olympic Winter Games this past February were acquired by Discovery Communications to be broadcast through Eurosport, which will also broadcast the next editions of the Summer and Winter Olympics through 2024. Eurosport’s PyeongChang 2018 effort included 4,000 hours of coverage, 900 hours of live action, and up to 1,000 social-first short-form video assets generated each day with a cumulative 386 million people experiencing the Games through Eurosport platforms. The identity for the coverage was designed by London, UK-based DixonBaxi. With a mission to inspire and engage a younger audience, DixonBaxi partnered with Eurosport to deliver its Games-time campaign, taking strong cultural cues from the Sou