New Logo, Identity, and Packaging for Chandon by MadeThought

Established in 1959, Chandon is a brand of luxury sparkling wine created by Robert-Jean de Vogüé, at the time President of Moët & Chandon, who wanted to bring champagne to the rest of the world. (Both brands are owned by LVMH Moët Hennessy Louis Vuitton.) Produced in four continents, Chandon has wineries in Argentina (est. 1959), in the Andean foothills near the city of Mendoza; in California (est. in 1973), in the heart of Napa Valley in the city of Yountville; in Brazil (est. 1973), in Serra Gaúchawas; in Australia (est. 1982), in the Yarra Valley; in China (est. 2013), in Ningxia, the country’s top premium winemaking region; and in India (est. 2014), at the foot of the Western Ghats mountain range, near the ancient city of Nashik. The wine from each “Domaine” is unique a