New Name, Logo, and Identity for Bugg by Seachange

(Est. 2025) “Bugg is the younger sister of [New Zealand-based garden tools and accessories retailer,] Gubba — same heart, same hands-in-the-dirt passion, but with a fresh, playful twist. Bugg is all about premium gardening products designed to last — and designed to make you smile. Whether you’re potting your first tomato or plotting a full backyard takeover, Bugg is here for the good dirt, the little wins, and the big dreams. Bugg is a work in progress — growing from the solid roots of our tried-and-true Gubba favourites. We’re starting with our popular garden tunnels, now reimagined with extra openings, new sizes, and clever interchangeable covers. It’s all about refining the tools we love, to make them even more flexible, functional and fun.” Logo. Logo on photo. Brand