Ring Around the Polish, a Pocket Full of …

Established in 1803, PZU is is one of the largest financial institutions in Poland and Eastern Europe, offering property and casualty insurance, life insurance, and open-end pension funds. It is also one of the most recognized brands in Poland, with more than 500 retail offices. Earlier this month, PZU introduced a new identity, designed by Warsaw-based PZL — although Whitecat Studios also has some work — and a new campaign with the tagline “We are changing for good” featuring a generously eyebrowed character by the name of Moloch, who represents all the old, negative stereotypes of the company. Previous PZU logos. PZU refreshed logo refers to the sign, which was in force in the company from 1952 to mid-90s The new mark has become simpler and more readable. His ring