Shape of Singapore

Geographically small at barely 275 square miles, Singapore is a country big with culture, architecture, scenery, financial prowess, and diversity, playing an important role in keeping the wheels of global business churning. This past March, the Singapore Tourism Board launched a new positioning and identity, Your Singapore, to attract tourism, business and the MICE (Meetings, Incentives, Conferences and Exhibitions) market. The identity and advertising have been created by BBH Asia-Pacific and it replaces the previous “Uniquely Singapore” campaign.“The new brand identity underscores Singapore’s commitment to building synergistic partnerships, which is underpinned by our pro-business and future-oriented environment as well as our expertise in bringing together intern