Split Personalities

As if Minor League Baseball teams didn’t already have wacky logos to begin with, a growing trend of adopting alternate identities for 3 to 5 games has yielded a whole new crop of completely out-there names and logos. With the goal to boost fan engagement and merchandise sales, alternate identities are often hyper-local references to food, landmarks, industries, and more. At the link, a list of all 30-plus alternate identities announced so far for 2026 — only the first few have images but all of them link to a page showcasing the work so, if like me, you are curious about the Utah Dirty Sodas you can go straight to that.