(APRIL FOOLS’) New Logo and Identity for Roma Capitale by Inarea

April Fools’ Update: To me, the best April Fools’ jokes are those where things seem normal yet preposterous in one way or another. Where, for a moment, you feel that something is weird and unexpected yet it fits a pattern. For years I have actually wanted to do an AF like this one, where the redesign is real and the story is out there but my review is just completely off, making some wonder if everybody (me, client, and design firm) is in on the joke. What made this work (at least in my mind) is that I didn’t deviate from the usual Review format and by now most of you are used to how I describe things that I like and things that I hate, making this less than stellar work seem a very strange identity to be on the receiving end of praise.I have had this identity sitting in