HP Called, it Wants its Logo Back

In August of 2008 we reported on HP (Hewlett-Packard) shedding its rectangle for a simple circle shape. I am happy to report that we now know HP’s rectangle was found by AJC, the online edition of the Atlanta Journal-Constitution. Apparently, the AJC can’t seem to figure out an original logo, as the old one was reminiscent of another bastion of online news, the A.V. Club, and while I’m not one to typically say “this logo reminds of…” I think it’s worth pointing out here because this logo could be something unique: The lowercase “ajc” letters provide a great set of letterforms to work with and it’s a shame that all they can do is select something from the Font menu and put it in a generic holding shape. Thanks to Junghoon Park for