New Logo and Identity for 2017 Brand New Conference by UnderConsideration

This past September we celebrated our ninth (9!) Brand New Conference in Chicago, IL, and there are few cities as visually pleasing as this year’s host so while the challenge of drawing inspiration from it might seem easier due to the abundance of it, we still aimed for something unexpected. Right behind the venue sits the Cloud Gate — or “the bean” — a fantastic sculpture that reflects and distorts whatever is around it and this felt like a totally weird, challenging point of reference to jump from. Hopefully you will enjoy another year of DIY shenanigans. A few other links before getting into it Full set of photos of the materials here; believe it or not, the ones shown here are a limited selection. Our brief presentation during the conference with more behi