New Logo and Identity for Bridge Theatre by Koto

Set to open in October of this year, Bridge Theatre is a new 900-seat adaptable auditorium and, according to their description, is “the first wholly new theatre of scale to be added to London’s commercial theatre sector in 80 years”. The Bridge will be the official home of the London Theatre Company, an independent producing company founded by Nicholas Hytner and Nick Starr — who ran London’s National Theater for more than a decade as artistic and executive directors, respectively, until 2015 — and will focus on the commissioning and production of new shows, as well as staging the occasional classic. The identity for the new theater has been designed by London-based Koto. The new logo is built around a simple icon we call ‘Beam’. Named after